Like most freelance designers, I started work in the industry at design studios and ad agencies. Starting out as a junior designer and working my way up to an Art Director and Account Executive, I experienced the collaboration between client and Art Director, what it takes to meet the needs of the client, and where the message often gets lost along the way.

Working for a larger design firm - where the average website cost was in the neighborhood of $10,000 - the client's ability to develop a relationship with their designer was often hindered by the Account Executives, Art Directors and CEO's who filtered and fed the information they deemed necessary to the designers. Not only did I feel this cost was often not justified, I concluded that I could offer an even more personal level of service at a much more reasonable cost.

My ability to offer the same services as a larger design firm at a substantially lower price is only possible because of my years of experience in the industry and the capacity to handle multiple responsibilities within my company. I love being able to offer this service at a lower price because it offers me the flexibility to work with people who might not otherwise be able to afford professional design and brand management services. I love to see my clients succeed and feel really good knowing I had a part in their success.

So after gaining an wealth of experience and skill, I made the decision to disengage myself from the corporate world in order to better service my clients. In 1999, I garnered my first freelance client and set off on a journey that has allowed me to provide the same proficiency as an agency with the personalized care of a small business.

About This Site

This website is hand-coded using valid XHTML and CSS code and all appropriate measures are taken to unsure that mark-up remains clean. If you do pick up on any validation errors, please inform me and I'll take care of them.

With both Firefox and Internet Explorer you can enlarge the text size and even zoom in and out of page content. This website has been designed and developed to allow for text to be enlarged to some degree. If you require text to be larger still, I recommend viewing the site with styling removed so that text can be enlarged further without any negative affect to layout.

This website can also be easily read by audio screen readers and other such technologies, and uses appropriate use of alternative text for images and titles for image replaced text. This website is designed and developed to perform and display correctly on Firefox 3, Safari, Google Chrome. Internet Explorer 7/8 and Opera. Internet Explorer 6 is not recommended.